June 16-17, 2025 | Annapolis, MD
| 12:00 PM - 1:30 PM | Lunch and Networking with Exhibitors | Meet with our CBS sponsors to preview the latest technology innovations and products that will help grow your business. | Atrium |
| 1:30 PM - 3:30 PM | Cheers Innovators Forum | Open discussion led by innovative independent operators sharing best practices. Topics and speakers subject to change, but include:
| Surgeon Room |
| 3:30 PM - 6:30 PM | Operator Visit: Cooper's Hawk | Travel with your fellow on-premise attendees to Cooper's Hawk Winery in Annapolis for a tour of their facility and tasting led by beverage director Martin Beally. Transportation will be provided - bus will leave the Graduate Hotel at 3:30pm and return at approximately 6:30pm. |
| 8:00 AM - 9:15 AM | Women's Leadership Breakfast | Our annual Women's Leadership Breakfast brings together executives from across the industry to talk about equal representation, mentoring opportunities, challenges in the workplace and more. Moderated by NABCA Communications Director Maggie Barchine, this discussion is not to be missed! All conference attendees (men and women) are invited to participate. | Regatta Ballroom A |
| 9:45 AM - 10:30 AM | Industry Data Presentation | This session will provide the latest in consumer trends data, plus case studies from retailers showcasing how they're using data and technology to improve their inventory and category management. | Regatta Ballroom BC |
| 10:45 AM - 11:45 AM | Distributor Panel | Members of the middle tier will answer questions from our moderator and from attendees about the biggest challenges and opportunities facing the three-tier system, including industry consolidation, changing consumer preferences and innovative product categories. | Regatta Ballroom BC |
| 11:45 AM - 12:45 PM | Lunch and Networking with Exhibitors | Meet with our CBS sponsors to preview the latest technology innovations and products that will help grow your business. | Atrium |
| 1:00 PM - 2:00 PM | Beverage Incubator Presentations | Help us choose the next two members of the EPG Beverage Incubator! Three finalists - Good Trouble Bourbon, Do Asian Cocktails and Nouvie Non-Alcoholic Wine - will showcase their brands and answer questions from our judging panel and audience live. Based on the results of a judges' vote and audience vote, two will succeed IV20 and Inspiro Tequila in our incubator for 2025. | Regatta Ballroom BC |
| 6:00 PM - 9:00 PM | Beverage Week Honors (by Invitation Only) | Cocktail Reception, Dinner and Awards Presentation honoring recipients of the following awards: Top 100 Retailers Invited guests only | Regatta Ballroom BC |
*Transportation provided to off-site activities. Agenda subject to change.
